University of Alabama Sorority Recruiting Rap Video, Extremely Embarrassing or Effective Marketing Strategy?

A	Total bust. What the hell were these girls thinking? This is the cheesiest and most embarrassing thing I've ever seen. Damn even girls from Alabama are too obnoxious to hang out with them.

B	It's not a complete failure. After all, it is making it around and onto websites.

C	Marketing Genius!!! Hot Sorority Girls + Rapping = Successful Marketing Strategy everytime. They should make another!

Sororities at the University of Alabama Crimson Tide recently released their Panhellenic Council recruiting video for 2011 depicting several sorority girls attempting to rap. The release of the video has been creating a lot of buzz, but it isn't the type the girls were seeking. People have been taking shots at the video across the board.

On the BroBible, J. Camm rips the girls apart by declaring "this video was intended to be watched by someone who needed a new reason to hate the ever living sh*t out of our country or women." He continues slamming them arguing "whoever loaded this video on YouTube agrees with its sh*ttiness as they intelligently disabled commenting. We, however, won't do that. Because when you sing a Rebecca Black song, worse than Rebecca Black, you've asked for what's coming."

The Huffington Post sarcastically claims for potential sorority recruits the "decision-making process is about to get a lot easier because after this [video] you're not going to want to pledge anything." The Huffington Post also jokes "that all of the sororities in the Alabama Panhellenic society are awesome! And good at rapping! And totally up-to-date on viral videos!"

Are the Huffington Post and BroBible right? Is this video a complete embarrassing failure or will it result in a successful marketing campaign?

Stephen James

University of Alabama Sorority Recruiting Rap Video, Extremely Embarrassing or Effective Marketing Strategy?

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